01
A named contact
One person who knows your account, answers stock questions and follows up.
Sell with us
Put Axle & Alloy
on your shelves.
We're recruiting performance workshops, tyre centres, wheel refurbishers, tuning studios and online parts retailers. A small, well-supported network — so every partner matters.
Apply by emailWhat you get
Support that shows up in the bay and on the screen.
02
Launch-ready assets
Product photography, descriptions and brand guidelines for your store and socials.
03
Package pricing
Trade pricing structured so wheel, tyre and suspension bundles stay attractive.
04
Manufacturer data
Fitment and load-rating documentation passed on from manufacturers for every line — always to be checked against the vehicle.
Indicative dealer terms
How accounts are structured.
Tiers give a sense of shape. Final figures are agreed in writing with each dealer.
All figures below are placeholder copy. Margins, minimum orders and payment terms have not been set. They are shown only to illustrate the structure of the programme and are not an offer.
| Tier | Best for | Trade margin | Opening order | Payment terms |
|---|---|---|---|---|
| Showroom | Workshops and tyre centres fitting in-house | XX% Placeholder | £X,XXX Placeholder | XX days Placeholder |
| Online | E-commerce parts retailers | XX% Placeholder | £X,XXX Placeholder | XX days Placeholder |
| Flagship | High-volume or multi-site partners | XX% Placeholder | £XX,XXX Placeholder | XX days Placeholder |
How it works
From first email to first delivery.
01
Introduce your business
Email us who you are, where you trade and what you sell today.
02
Conversation
A short call to understand your customers and which product families suit them.
03
Proposal
We send written trade terms, opening-order options and your account tier.
04
Launch
Account opened, imagery and product data shared, first order dispatched.
Questions
Dealer FAQ.
Who can apply to become a Axle & Alloy dealer?
We work with performance workshops, tyre centres, wheel refurbishers, tuning studios and online parts retailers. You need a registered business and a way to present products properly to your customers, whether that is a fitting bay, a showroom or a well-run online store.
Is there a minimum opening order?
Opening order levels are still being finalised. Any figure shown on this site is placeholder copy, and confirmed terms are shared in writing once your application is reviewed.
What margins and payment terms do dealers receive?
Margin bands and payment terms depend on account tier and volume. The numbers on our dealer page are placeholders for illustration only; your account manager confirms real terms in your dealer agreement.
Do you provide fitment data and load ratings?
Fitment and load-rating information is supplied per product by the manufacturer and must be checked against each vehicle before fitting. Nothing on this website is a fitment or load-rating statement.
Can I sell online as well as in-store?
Yes. Online resellers are welcome. We share brand guidelines and product imagery so listings look consistent wherever customers find them.
How long does an application take?
Send your details to sales@axleplusalloy.com. We aim to reply to every application personally, and we will tell you what we need next rather than leaving you waiting.